However, it’s a good idea to keep in mind how they’ll look once they’re cropped square in the Instagram profile grid. Vertical posts take up more real estate as someone scrolls through their home feed, so they’re more optimized than horizontal posts. Anything longer (like 4:6 or 4:7), and Instagram will crop your content. Generally speaking, your vertical photos should have an aspect ratio of 4:5. That way, when Instagram compresses the file, the version will still be high quality. We recommend making your square photos 1080px by 1080px in size. Square Posts (1:1)Īlthough Instagram supports horizontal and vertical photos, square posts continue to be a popular choice on Instagram – especially as the Instagram profile grid crops content to a 1:1 ratio. That way, when Instagram compresses the file, the quality should remain pretty high.
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